SAP Business All-in-One USP


Delivery Type: Classroom
Sales Team Role Focus: Neutral for Sales, Presales, Consultants, Executives
Solution Focus: Generic for all solutions: SAP Business All-in-One, SAP Business One, SAP Business User
Short Description: This session is about USPs (unique selling propositions or points). What are the criteria for real USPs? Not all value propositions and marketing messages are USPs. In this session participants will learn how to identify real USPs from false ones. Classical USPs of SAP BAiO as defined by SAP and the community will be challenged as well as partner specific USPs will be developed in group exercises. By doing this the focus will be on the 3 key elements of “real” USPs:
  • Benefits / Value to the customer
  • Uniqueness of proposition
  • Strength of proposition
An important learning point should be to combine product related USPs, SAP services USPs and partner services USPs to a valuable, unique and strong combination in the sense of a real USP!
Learning Objectives:
  • Identify unique selling propositions and differ them from general ones
  • Name and understand the key differentiators of SAP‘s Business All-in-One offering
  • Identify and understand your own unique differentiators
  • Know how to position and communicate your USPs
Business Impact / Benefits:
  • Gain competitive advantage in your sales cycle
  • Strengthen your position in the market
  • Be more successful in customer acquisition
  • Better sell yourself and your solutions
Didactical Method: Interactive lecture, group exercises with problem solving, optional role play
Duration: 95 minutes
Enablement Level: 2

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