Lead generation with cold calling (1st Lead call)


Delivery Type: Classroom
Sales Team Role Focus: Sales
Solution Focus: Generic for all solutions: SAP Business All-in-One, SAP Business One, SAP Business User
Short Description: In this session the participants will learn, how they can prepare and execute cold calls. They will learn about the 10 most important things concerning cold calling. Furthermore they will get a SAP-Script "A1 Fast Start Cross Industry Cold Calling".

Key Points:

  • Focus on the goal when cold calling
  • Address the right audience
  • Best Practices for a successful discovery before you call
  • Cold Calling Script
  • Getting the appointment
  • How to deal with gatekeepers
  • Best time for cold calling
Learning Objectives:
  • Understand what is important for efficient and effective cold calling
  • Learn about the goals you want to achieve with cold calling
  • Learn about how to prepare cold calls
Business Impact / Benefits:
  • Save time and effort
  • Increase your hit rate
  • Feel more comfortable when doing cold calling
  • Increase your professional reputation
  • Get appointments easier
  • Find new opportunities
Didactical Method: Lecture
Duration: 55 - 60 minutes
Enablement Level: 2

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